Saturday, 16 December 2017

5 Simple Marketing Tips for Your Computer Business

Every business needs to incorporate a few strategies in order to increase its visibility which will lead in the sale to its products and services. Most of the business owners are of the opinion that implementing the marketing strategy of a business is a cumbersome task. The fierce competition which is existent these days is one of the prime reasons why business owners are feeling the heat.

However, promoting a business is not that intricate as it seems to be. There are quite a few simple marketing tips that can be adopted by you that will make your computer business grow. Below I am going to showcase 5 simple marketing tips that will help your computer business.

Door to Door Service

One of the best ways of creating a positive impression on your customers is to offer them door to door service. This becomes quite necessary because most of the computer owners are skeptical to unplug the computer by themselves. Also, due to their busy schedule, they are not able to carry the computer to you. A free pickup and delivery service is a great marketing tip especially for the new players in the market. This will enable them to establish a foothold among their customers and turn them into their loyal customers. Initially, you would have to incur the travel expenses by yourself or you can even include it in the charges that have to be paid by your customer. You can hire a few professionals that will get the computer from your customers and bring it to the store. These professionals will repair the computer there and then if they feel that the issue is a minor one.  

Advertise On Your Vehicle

All those businesses who offer an onsite computer repair work have a great opportunity to market their business by including their brand name on the vehicle. By doing this, a business will automatically stand out when compared with all the other businesses that are offering computer repair services in the region. When a person who is in need of a computer repair service views your vehicle with the brand name then the possibility of him choosing you will increase manifolds. If you are using a four wheeler then you will get a greater opportunity to market your business. It will completely depend on the marketing budget that you have with you. You can even go all out and spend accordingly if you have the required budget. There are quite a few businesses who have adopted this strategy and have been able to create a positive impact on their customers. 

Offering a Free Second Opinion

This is considered one of the easiest forms of marketing out there. By mentioning a free second opinion into your advertising is the best way to create a positive impression on your customers. There are broadly two chances that you will get for generating business. The first one is that the computer should offer a good deal and the price cannot be matched with. You can even set the computer up and install any of the necessary security patches. The other option is that if the computer is not a good deal and you will be fine with any of the cheaper option. You will be able to get a new computer by selling it off. Always try to engage your customers so that they feel connected to your brand. The more positive rapport that you create with your customers the more beneficial it will be for your business.

Attractive Email Newsletters 

Email newsletters are a great way to stay ahead of your clients. Any of your clients will be able to sign up for the newsletters from the website. All the handy tips will be mailed to you. The best way to engage your customers is to make the newsletter more engaging and informative. The best piece of information that you can offer is regarding the possible dangers that your customers might face. Your focus should be on this rather than making them aware of the different ways by which they can fix their computer. Users will get engaged when you offer them information which is knowledgeable and adds value to them. The way you showcase the newsletter is also crucial. All the important points or aspects that you want your customer to focus upon must be highlighted to you. 

Specialized Technicians

The technicians that your house must be skilled enough so that they are able to solve any of the intricacies which are faced by your customer. So when you give an advertising then it is better to include the main specialization that you are offering. This will enable you to guide all those customers that are looking for a specific service. It will also give you an edge over all those customers who are looking for the desired service. So when they have a look at your advertisement then they will contact you ask for your service. By offering them high-grade services you will be able to build a positive rapport with all your customers.

In The End 

All the marketing tips that have been mentioned in this article will enable you to promote your computer business in the best possible way. All you need to do is follow these and see the positive results reap in. The businesses all over the globe adopt a wide range of strategies in order to ensure that more number of people will get aware of their brand. Keeping in view the cut throat competition it is quite evident that you would be devising a lot of marketing strategies. So along with all the different strategies just adopt the 5 simple marketing tips that are mentioned above. 

I hope that all the information that is mentioned in this article is worthy of a read. Do let me know your views about the article in the comments section below. Looking forward to your positive feedback in the comments section below. 

Author BIO:

David Blakey is a blogger by profession with 5 years of experience. He is associated with Hot Toner, selling HP Officejet Pro 6830 ink cartridges online in Australia. He is an admirer of sharing his innovative ideas with others on the technology trends.

Monday, 11 December 2017

3 Reasons to Engage Services of SEO Consultants, Third is the Secret

In case you have an online business, odds are you've gone over words like "SEO," "SEO Marketing," and so on. In the event that you have, you're likely exploring your chances of making more out of your online business. Because, search engine optimization is fundamentally the best methodology for getting your website more than the typical visitors.

Here are two or three reasons why you may require services of expert SEO consultants.

Consultants are up to Date About Page Rankings 

They wouldn't be consultants if they didn't stay up to date with the latest rankings, what the most hot searches are, and what drives an online business to sell. A master SEO company, can report to you what exactly your online business needs. Also, what might attract more visitors to your website. The fact is that more visitors coming to your website, will build the odds that your products or services sell. A specialist will enlighten you precisely how to go about that.

Engaging an Expert Will Enhance Your Business 

No one knows more about your products or services than you do. You could offer some cutting edge stuff for all anybody knows. However, you have to get it out there for users to take advantage of it. This is the time when an SEO advisor proves to be useful. SEO consultants will enhance your online marketing strategy by employing latest tools custom fitted to your online business.

Specialists will Probably do Major Portion of the Work for Your Business 

You tweak your site endlessly yet it isn't increasing traffic, so you do further tweaking. A professional however, will do the same work but by following the trend. Search engine optimization isn't a stale method of website marketing, because search engines continue developing search modifications. The reason being, search modifications have shoppers at the top of the priority list, not businesses. A specialist will augment your website's potential by, applying trends that go along with continually evolving modifications.


Finding an expert SEO consultants Austin or a company is not difficult at all. It's all a matter of what budget you intend to plan for getting the desired traffic and profits.

Friday, 8 December 2017

Job Opportunities After MCA in India - Digital Marketing Is New World Order

Tens of thousands of Indians graduate with a MCA degree every year. Given the IT boom that the country witnessed in the last three decades it has been one of the most promising career opportunities for MCA grads. As a student who graduated in this program a year back, I studied up with the belief that an MCA degree would surely find me a job in India’s booming multi-billion dollar software industry. Traditionally this has been the choice for most people who have pursued this program. However reports of slowdown in software development industry over last few quarters and stories of automation making many IT job profiles redundant came as a rude shock to me and many of my peers.

So was it going to be all doomsday for us? Not really as the famous inventor Alexander Graham Bell once said “When one door closes, another opens”. And that door is Digital Marketing. I followed my friend and walked in for an interview with a digital marketing agency and today I am in total love with my job. On the hindsight if I had stuck with the idea of finding a job in software development perhaps I would still be facing interviews every weekend. In fact Digital Marketing has emerged as one of the best career options for MCAs and even engineers graduating in IT and Computer Science.

Digital Marketing, The New World Order

It is interesting to note that a decade back Digital Marketing didn’t attract the creamy layer among MCAs. With every MCA wanting to try his hand at coding and software development there were few takers for these jobs. In fact many of my peers suggested me to avoid this industry and some even termed it as ‘menial job’. Yes a decade back salaries were low and this industry was more seen as a transit option for those who failed to earn campus placements or didn’t have the required academic credentials to make it to software development.

But things have changed and Digital Marketing is seen as one of the fastest growing industries in the world.  As someone who has constantly kept an eye on the job market I see it as the New World Order and one that is expected to employ most of the MCA graduates in India for the next decade. Seeing my enthusiasm many of my friends who had earlier criticized my decision ask me about the best job profiles in this industry. So here are three profiles that a MCA graduate should aspire for given the growth opportunities they promise -

Web Designing

In the last three decades this is one industry which has only shown growth. Today there are nearly 4 billion Internet users around the world and close to a billion websites. Still more than 50% of global population hasn’t ever accessed the Internet. It has been estimated than the number of people engaged in web development industry would double by 2022. And this where people like may find our dream career. What is also encouraging is the fact that millions of websites around the world shall have to be redesigned to adhere to mobile responsive standards. As someone who is working as a designer and more specifically handing clients looking for responsive web design India, I can vouch for the fact that this is surely one of the safest career options.

Search Engine Optimization

According to a research report published by Borrell Associates the SEO will grow into a $72 billion industry by 2018 and $79 billion by 2020. It is the same agency that stuck its neck out in 2008 and predicted this industry to grow up to $30 billion in 2016 and beat this estimates to eventually grow into a $65 dollar industry. More than a million new jobs would be created in this industry in the next three years. With India being the hub of global SEO industry we are expected to benefit the most from this growth. In fact SEO jobs offer a constant learning opportunity and I surely see this as one of the greatest incentives in this field. It is said there is never a dull day in the life of a search engine optimizer. With search engines rolling out new algorithms regularly there is lot of action for an SEO expert.

PPC Management

Pay Per Click Management or what is popularly known as Paid Search marketing is another interesting area in the digital marketing industry. With businesses seeing incentives in reaching out to their target audience using paid ads we are witnessing a new growth phenomenon. It is estimated that PPC spends would double in the next few years and that surely send out a positive signal as far as employment is concerned. I would love to become a PPC expert in the future that would add to my skills as a web designer.

To sum up, as a MCA graduate I was in shock hearing stories of slowdown in the IT industry but now a year into digital marketing I am happy I made into an industry that promises growth and an exciting career ahead.


In this article we take a look at how the digital marketing industry is attracting the best MCA graduates in the country and why this sector is about to grow manifold.